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Vanessa Bell Calloway, Free, Essence Atkins and Director Lisa Cunningham Spread Breast Cancer Awareness

The Black Women’s Health Imperative Non Profit announced the launch of The “POWER OF SURE 2.0”  a short promo – narrated by Mary J Blige, and an in-person roundtable discussion featuring Vanessa Bell Calloway, Essence Atkins, Free Marie (formerly from 106th & Park), moderated by Egypt Sherrod.


These ladies have come together to enlighten and encourage Black women to take control of their health, get regular check ups and know what is happening with their bodies.

Left to Right: Essence Atkins, Carter Star and Vanessa Bell Calloway . Photo Credit: Terri Nash

These women have personal stories and struggles with Breast Cancer, Mary J Blige lost an aunt to the terrible disease, Vanessa Bell Calloway is a first hand survivor, Free Marie lost her mother to breast cancer and recently Essence Atkins’ mother battled breast cancer during the quarantine. Breast cancer can be especially dangerous for Black women: It has a 40 percent higher mortality rate for them, over white women. “Early detection is key. We have to get to know our bodies and stay on top of our regularly scheduled mammograms.” said Free Marie. Lisa Cunningham, Head of  Digital Content for BWHI and the director of POWER OF SURE 2.0 adds, “This kind of  work is important, it literally can be the difference between life and death; that’s why I’m committed to continue creating content that speaks to Health and Social awareness issues that are crucial to Black Women. 

POWER OF SURE 2.0  was directed by Lisa Cunningham  and produced by Radiant3 for the Black Women’s Health Imperative in partnership with Hologic for Project Health Equality. For more information about the Power of Sure  initiative and to listen to the roundtable discussion, visit the website at 

You can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@blkwomenhealth) using the hashtags #powerofsure and #blkwomenshealth .

Left to right: Essence Atkins, Egypt Sherrod, Vanessa Bell Calloway and Free Marie. Photo Credit: Terri Nash

ABOUT Black Women’s Health Imperative Non Profit

We are the only national organization dedicated solely to improving the health and wellness of our nation’s 22 million Black women and girls – physically, emotionally and financially. We believe that all black women and girls should enjoy optimal health and well-being in a socially just society. Our mission is to lead the effort to solve the most pressing health issues that affect Black women and girls in the U.S. Through investments in evidence-based strategies, we deliver bold new programs and advocate health-promoting policies.

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